We build digital products with the rigor of people who build in the physical world.
Mvision is the product company founded by an entrepreneur who designs and operates attractions in three countries. First product: DONAMI.
01 — Manifesto
We were born in adrenaline: ziplines, parks, structures that must work every day, with real people on them.
02 — The method
01
Observe
Real problems encountered running operations, every day, in the field.
02
Build
Proprietary technology, AI-native development: a lean team orchestrating agents to iterate at the speed of a team ten times larger. Engineering standards.
03
Scale
From the local market to European markets, one product at a time.
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- experiences in the DONAMI catalog
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// from code to reality
✓ compiled · 0 errors · in production
Chosen for youDolomites zipline
Imagine the moment your feet leave the platform: only the wind and the Dolomites remain.
03 — The product
First product — Launching · 2026
DONAMI. The experience-gift marketplace.
Gift an emotion, not an object: DONAMI connects people who want to gift experiences with the people who create them. Payments handled with Stripe Connect, model designed to comply with Italian consumer law.
We were born to give people emotions. With DONAMI the experience starts earlier: with the choice, the gift, the anticipation. Because an experience is lived twice — when you choose it and when you live it.
Let's talkSearch for an emotion…
Dolomites zipline
San Vigilio di Marebbe
from €120
Sunset canyoning
Madeira
from €85
Giant swing over the sea
Madeira
from €60
04 — In the works · Active R&D
We're bringing artificial intelligence to the place we work every day: hospitality. The first application is being born in the natural laboratory of the Dolomites.
Want to know more? let's talk in person.
05 — Founder & team
Samuel Miano
Founder & Managing Director
Adventure-tourism entrepreneur across Italy, Portugal and the Canary Islands. Hands-on technical background: attraction design, motorized systems, installations.
- Europe's longest zipline
- Adrenaline X-Treme Adventures · San Vigilio di Marebbe
- First zipline at sea
- MSC Seaside — the world's first on a cruise ship
- Financial Times · 2020
- Adrenaline among Europe's fastest-growing companies
- 20M+ masks
- Sanité, founded and brought to production mid-pandemic
- 3 operating countries
- Adrenaline (Italy) · Ready2Dream (Madeira) · Volcaya (Tenerife)
With Mvision he applies the same operational discipline to digital products.